Why I’m Building LiveGood — And Why I Think You Should Take a Look
I’ve been involved in network marketing since 2002.
Over those years, I’ve built companies with powerline marketing systems.
I’ve built companies without them.
And I’ve learned something from doing it both ways:
I would much rather work smarter than work harder.
That’s one of the biggest reasons I decided to build LiveGood.
Because LiveGood combines several things I’ve learned to value over more than two decades in this industry:
**Affordable membership. High-quality products at unusually affordable prices. A powerful compensation plan. And, most importantly to me, a powerline marketing system designed to help ordinary people get off the fence and make a decision.**
Let me explain why that last part matters so much.
I Learned the Power of a Powerline Back in 2002
When I started online in 2002, the first network-marketing company I built used a powerline system.
At the time, I didn’t know anything different.
Someone would come to my website, enter their information and receive a temporary position. That position wasn’t theirs forever. There was a deadline to make a decision and secure it.
And that changed everything.
Instead of chasing prospects for weeks or months…
Instead of constantly asking, *“Have you made a decision yet?”*
Instead of trying to become some slick salesperson who could convince people to join…
**The system gave people a reason to make a decision.**
My job was largely to generate leads, get people into the system, follow up with them and invite them to see the presentation.
The system helped do the heavy lifting from there.
And the results I experienced were pretty dramatic.
My First Powerline Experience: $0 to About $5,000 a Month
With that first company, I went from essentially zero to approximately **$5,000 per month in about six months.**
Then in 2004, I made a decision that taught me one of the biggest lessons of my network-marketing career.
I thought the grass was greener somewhere else.
A new company had launched. The product sounded exciting. The compensation plan sounded amazing.
So I left the powerline model behind.
And suddenly…
**Everything became harder.**
I was spending two to three times as much time on the phone.
More following up.
More persuading.
More trying to get people off the fence.
And here’s the interesting part:
**By then, I actually had MORE contacts and a larger email list.**
You would think I would have made more money.
Instead, after roughly a year I was earning around **$1,700–$1,800 per month.**
After approximately 2½ years, I believe my biggest monthly check was just over **$3,000**.
These are my personal historical results, not a representation of what someone else should expect to earn. Individual results vary, and there are no guaranteed earnings in network marketing.
But for me, the difference was impossible to ignore.
Then I Went Back to a Powerline
Around 2006, I joined another company using a powerline marketing system.
Within approximately six months, I was earning **more than $8,000 per month.**
Eventually, I went over **$10,000 per month.**
Again, those are my personal historical results from a different company many years ago—not an earnings claim for LiveGood.
And yes, by then I had become a better marketer.
I had more experience.
I had more contacts.
I had a larger email list.
All of those things mattered.
But after building both ways, I became convinced that putting a powerline system back behind my lead generation made a major difference for me.
Why?
Because **lead generation is only half the battle.**
What happens *after you generate the lead* matters too.
The Average Person Isn’t a Natural-Born Salesperson
This is something I think the network-marketing industry sometimes overlooks.
Some people are just incredibly persuasive.
They’re dynamic on video.
They’re fantastic on the phone.
They can walk into a room, start talking and people listen.
Most people aren’t like that.
And while sales, communication and relationship-building skills can absolutely be improved, I don’t believe everybody is going to become the world’s greatest salesperson.
**That’s where I believe a good system can level the playing field.**
Instead of requiring every new person on your team to master complicated phone scripts or become an expert closer, you give them a simple process they can plug people into.
Generate the lead.
Get the prospect into the system.
Follow up.
Invite them to see the information.
Let the system help create the urgency.
Then go generate more leads.
That’s something that can be duplicated.
And **duplication** is where network marketing gets interesting.
That’s What Got My Attention About LiveGood
LiveGood currently uses a **2×15 matrix**. The company’s own compensation-plan materials explain that members are placed in the matrix following their enroller and that earlier positioning can matter as additional members enter the matrix. ([LiveGood][2])
But I want to be crystal clear about something:
**I would never tell you to join LiveGood because you’re going to sit back and have hundreds of people magically spill underneath you.**
That’s not how I approach this.
In fact, LiveGood itself explains that most people you see entering the Powerline will **not** necessarily end up underneath you. Spillover depends on the recruiting activity of your enroller and people above you, and the company specifically contrasts simply waiting for spillover with actively enrolling people yourself. ([LiveGood][3])
If you want to build an income, my philosophy is simple:
**Plan on working.**
Learn how to generate leads.
Build a contact list.
Personally sponsor people.
Follow up.
Build relationships.
Teach other people to do the same.
The powerline doesn’t eliminate those fundamentals.
**It gives you a system behind those fundamentals.**
Then There’s the $9.95 Membership
This is another part of LiveGood that caught my attention.
The current membership is **$9.95 per month**, or **$99.95 annually**, and gives members access to wholesale/member pricing on LiveGood products. ([LiveGood][1])
Think about what that means from a business-building standpoint.
One of the problems I’ve seen in traditional network marketing is somebody joins excited about building a business…
…and immediately they’re staring at an $80, $100 or $150 monthly product commitment.
Now imagine they’re still learning.
They’re figuring out lead generation.
They’re learning how to build a contact list.
They’re trying to get their first customers or team members.
And meanwhile another expensive autoship hits their credit card.
Month…
after month…
after month.
That can create tremendous pressure on somebody who’s still learning the business.
LiveGood’s model is different.
Its published policies state that **there are no required product purchases to maintain your status as a customer, member or affiliate.** ([LiveGood][4])
That matters to me.
It also potentially makes the business much more accessible internationally, where the kind of monthly product commitments common in traditional network marketing can be a substantial barrier.
And the Product Pricing Is Different Too
This is another reason I find the model interesting.
LiveGood says its strategy is to keep product prices lower by cutting out much of the traditional middleman expense. Its site currently shows significant differences between retail and member pricing across a variety of products. ([LiveGood][5])
Personally, I like that idea.
I’ve been around this industry long enough to see plenty of $60, $70 and $80 bottles of supplements.
Eventually you have to ask:
**Does network marketing have to work that way?**
LiveGood is taking a different approach—an inexpensive membership coupled with discounted product pricing and a compensation plan built substantially around membership and team activity.
And when I combine that with the powerline…
**that’s when the business really gets my attention.**
This Is What I Call a “Freedom Business”
I’ve spent more than two decades learning one lesson over and over:
**Your lead flow is your lifeblood.**
If you don’t have people to talk to, nothing else matters very much.
That’s why I don’t want to spend all day trying to convince one person to join.
I’d rather have a system helping me follow up with prospects and creating a legitimate reason for them to make a decision…
while **I go find the next prospect.**
That’s what I mean when I talk about building a *freedom business.*
Use systems wherever you can.
Automate what can be automated.
Let technology do more of the repetitive work.
And spend your personal time on the activities that actually grow the business.
For me, that’s **lead generation.**
But Doesn’t the Urgency Make This Hype?
That’s a fair question.
I don’t believe urgency is inherently hype when there’s a **real consequence to waiting**.
If someone can take the exact same action three months from now with absolutely no difference in outcome, pretending that they have to act tonight would be artificial scarcity.
That’s not what interests me about a powerline.
The entire concept is based on **positioning**.
LiveGood’s compensation-plan materials say that when you lock in your position, you’re placed into its 2×15 matrix, and as additional people join, they’re placed following their enroller. The company explicitly states that the sooner someone locks in a position, the higher that position can be in the matrix. ([LiveGood][2])
That doesn’t guarantee you spillover.
It doesn’t guarantee you income.
And it certainly doesn’t mean you don’t have to build.
But it means **position can have legitimate value**.
That’s a very different thing from manufacturing a fake deadline.
Why I’m Building LiveGood
For me, this isn’t about finding another shiny object.
I’ve been doing this since 2002.
I’ve had companies where things went extremely well.
I’ve had companies where I worked my tail off for substantially less money.
I’ve generated enormous numbers of leads over the years.
I’ve built with powerlines.
I’ve built without them.
And at this point in my career, I know which way I’d rather build.
**I want the best of both worlds.**
I want to concentrate on generating leads and building my contact list—the skills I know I need regardless of which company I’m building.
But once I generate those leads?
**I want a system behind me.**
I want an affordable business that someone can realistically stay involved with while they’re learning.
I want products people can purchase at competitive prices.
I want a compensation plan with multiple ways to earn.
And I want a powerline system that can help create urgency and duplication without requiring every person I recruit to become a world-class salesperson.
That’s why I’m taking LiveGood seriously.
And you don’t have to take my word for any of it.
Go see it for yourself.
Take a few minutes. Look at the products. Look at the business. Look at the powerline and understand how the system works.
Then decide for yourself whether LiveGood belongs in your future.